Prism Consulting Group
The University of Chicago's largest and most active strategy consulting organization
Prism Consulting Group — About
Since 2012, Prism has led engagements with more than 75 clients across a variety of industries. Some of our work includes:
Practice area 01
Customer Engagement
Streamline the customer experience while boosting engagement rates.

Prism worked with an agricultural technology company to improve the user stickiness of their mobile app. We outlined improvements in feature prioritization and pricing incentives by interviewing a sample of their customer base to discern how the app's offerings could best fit their needs.

Case Study 

Practice area 02
Pricing Strategy
Optimize your pricing scheme to attract potential customers and generate sales.

Prism worked with an online booking startup to help them better price their product offerings. In the process, we analyzed transaction data in order to determine relevant trends in consumer spending; we also assessed the competitive landscape of the associated industry.

Case Study 

Practice area 03
Market Positioning
Better understand your market position to inform best practices.

Prism worked with an information services company that partners with auto insurers to evaluate their market position in the auto insurance space. We then developed and presented a plan for them to expand into the property insurance space.

Case Study 

Practice area 04
Cost Optimization
Minimize costs to translate revenue streams into higher profit margins.

Prism worked with an after-school program nonprofit to reduce their bus transportation costs. After conducting an analysis on how the program's bus fleet was utilized, we discovered several inefficiencies and suggested ways in which they could reduce costs and secure new contracts.

Case Study 

Practice area 05
Competitor Analysis
Better understand your competitive landscape to guide growth strategies.

Prism worked with a FoodTech social venture client based in St. Louis to help them evaluate the competitive landscape for a potential expansion into the Chicago market. After flagging the major competitors, we presented a plan for doubling revenues upon entering Chicago. 

Case Study 

Practice area 06
Market Entry
Analyze a new market to assess future growth potential in your core business and a potential adjacency.

Prism worked with a fresh foods startup to develop their go-to-market strategy for entering a new market with their new line of business. For this project, we conducted market research, competitive analysis, and pricing data analysis to recommend an optimal new market.

Case Study 

Prism Consulting Group — Our Divisions
We offer programming for students with all levels of interest in consulting. Explore our divisions:
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Division 01
Pro Bono Consulting
Experience consulting casework with real clients, ranging from start-ups to corporations to nonprofits.
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Division 02
Consulting Training (Bootcamp)
Learn about the consulting recruiting process and hone your case interviewing skills.
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Division 03
Case Competitions
Participate in weeklong and/or single-day case competitions to practice casing and network with consultants.